How do you make a brand part of gaming culture without feeling like another interruption?

When players got stuck in-game, the action stopped, and so did the stream. Jeep turned that moment of frustration into an opportunity to help.

Inspired by the real-world spirit of Jeepers helping drivers off-road, we created the Jeep Rescue Squad: an in-game rescue service designed to get stuck players back into the action while keeping their streams alive.

I worked across the campaign’s visual content, creating and editing the social assets, teasers, campaign films and case study, bringing the idea to life across the different touchpoints.