33 stradale

How do you advertise a car that was already sold before anyone could buy it?

The new Alfa Romeo 33 Stradale brought back the spirit of the legendary 1967 icon, with only 33 examples produced and every one of them already sold before its official launch. With a price reportedly around €3 million, getting behind the wheel was never really an option.

So instead of trying to sell the unsellable, the campaign embraced it. We played with the exclusivity of the 33 Stradale and turned the fact that you couldn’t own one into the idea itself.

I contributed to the campaign through the creation and adaptation of social assets, with the full case study currently in production.